MEET YOUR WING - WOMAN

Donna Lyttle

Online Business Manager & Your Business Ally

I help speakers land paid speaking engagements, service providers streamline their businesses with workow automation, and entrepreneurs get the most out of 17Hats - so you can focus on the work only you can do.

For over 6 years, I've been the behind-the-scenes force for speakers who are serious about growing their businesses. My meticulous attention to detail, project management skills, and genuine enthusiasm for this work make me the ideal partner for any speaker who wants more stages, more impact, and more revenue.

I don't just manage tasks - I manage momentum. From researching the right venues and event organizers, to crafting compelling pitch emails, to tracking every follow-up, I approach every client's speaking career with the same care and precision I'd want for my own.

I also bring a strong foundation in business operations. Whether it's keeping your books clean between speaking gigs or organizing the systems that keep your business running smoothly, I'm built for the full picture.

What I do

Three Ways I Help Your Business Grow

01

Speaker Booking & Strategy

I help speakers land paid engagements by doing the work most people avoid - researching the right opportunities, crafting compelling pitches, and following up until you're booked. You show up and speak. I'll handle everything it takes to get you there.

02

Workow Automation for Service Providers

If you're a service provider drowning in repetitive tasks, disconnected tools, or processes that live only in your head - I'll help you build clean, automated workflows that save time, reduce errors, and let your business run smoother without you micromanaging every step.

03

17Hats Setup & Optimization

17Hats is a powerful platform - but only when it's set up right. Whether you're starting from scratch or your account has become a cluttered mess, I'll configure your workflows, questionnaires, contracts, invoices, and automations so everything works together seamlessly.

Who I Serve

Built for Speakers Who Mean Business

You're a speaker with a message worth spreading - or a service provider with a business worth scaling. Either way, the admin, the systems, and the follow-through shouldn't be what holds you back.
I work with people who are excellent at what they do but need a sharp, detailoriented partner to handle the operational side - from booking stages to building
the backend that keeps everything running.
You bring the expertise. I'll build the systems and clear the path.

  • Speakers who want a full calendar of paid engagements without doing all the outreach themselves
  • Service providers who need their workows automated and documented
  • Business owners ready to nally set up 17Hats the right way
  • Entrepreneurs who are great at what they do but need a systems-minded partner
  • Coaches, consultants & thought leaders building a business that runs without chaos

My Background

The Experience Behind the Concierge

For over 6 years, I've been the behind-the-scenes force for speakers who are serious about growing their businesses. My meticulous attention to detail, project
management skills, and genuine enthusiasm for this work make me the ideal partner for any speaker who wants more stages, more impact, and more revenue. I don't just manage tasks - I manage momentum. From researching the right venues and event organizers, to crafting compelling pitch emails, to tracking every follow-up, I approach every client's speaking career with the same care and precision I'd want for my own. I also bring a strong foundation in business operations. Whether it's keeping your books clean between speaking gigs or organizing the systems that keep your business running smoothly, I'm built for the full picture.

BSc, Public Administration

University of the West Indies

Business Communication Coursework

University of Alabama

QuickBooks Certified

Monthly bookkeeping & financial management

6+ Years

Virtual assistant experience specializing in speakers & service businesses

A Little More About Me

Because You Should Know Who's In Your Corner

Jamaican by birth, Alabamian by circumstance. I bring Caribbean warmth and Southern determination to everything I do.

5th place in an island-wide math competition in 6th grade. But math and I are now enemies

You will never catch me on a cruise. I've seen Titanic. I can't swim. That's a hard no.

Huge Marvel fan-Iron Man is my favorite, but if I'm being honest, I'm more of a Loki... a little misunderstood.

When I watch a documentary or a movie based on true events, I usually end up Googling the outcome-I need to know what happens. Pretty sure that's my anxiety talking.