The term “Workflow” has become a popular word in the business world as of late, but this organizational idea is far from new. Whether you’ve realized it or not, you likely implement several workflows in your business already.
Simply put, a workflow is a repeatable process given to a specific task. This might be the steps in making a pizza or how a sales rep records certain personal information immediately when dealing with a new client.
Creating and standardizing the workflows in your business is incredibly useful to make sure all the necessary tasks get done and your business continues to run smoothly. Here are a few reasons why building out workflows is important for any industry.
1. Gain Insight into your Business
While your business likely has dozens of workflows already, the act of mapping out your processes will reveal the roadmaps of your operation. This can help you identify all the various steps taken for every business task and determine which steps are working, failing, or need to be optimized.
Creating workflows is a great cost-saving exercise as it allows you to find processes that are unnecessary or redundant. Further, this level of insight could lead to overall improvements in the quality of your products or services. If you are looking to improve the profitability of your business, this exercise can be a life-saver.
2. Increased Accountability & Communication
By mapping out all the necessary workflows in your business, you are creating transparency for your business processes. This will make sure that every person knows what their job is as well as what everyone else’s role is.
Creating workflows will help reduce redundancies within your team because each business task is assigned to an individual, leaving little room for confusion. This will also mitigate any situations where team members complain that they don’t understand their responsibilities due to communication errors.
3. Better Customer Service
No matter the business, your customers are the most important aspect of your business. Making sure your customers are satisfied is a goal that needs to be met consistently.
Your customers should be able to experience the same quality of care no matter whom they work with and what they’re buying. Even little steps like having a standardized greeting, asking specific follow-up questions, or sending a personalized welcome email can mean the difference when making a sale.
Putting workflows into place that target customer satisfaction can be a driving force for improving your conversion rate and overall customer experience.
Creating workflows for your business can be a daunting task. The best place to start is by identifying the business tasks that impact the customer experience, tasks that are the most common/repeatable, or tasks that cause the most pain in your operation.
Workflows should be simple so everyone in your organization can quickly understand each person’s roles and responsibilities. Regardless of your industry, this is a great exercise for optimizing your business operations and increasing your bottom line.